What is the first thing that will come up inside your mind when we say technology? Though there are thousands of different things associated with technology, we are sure of the fact that most the people would recall Artificial Intelligence and Social Media. These two things have transformed the way people used to perform their daily tasks.
If you have an account on a single or multiple social media applications like Instagram, LinkedIn, Facebook, Connected , and others, you must have noticed millions of social media users sharing their opinions or expressing their opinions on these platforms. However, the way you see these applications is not the only way they should be seen.
Social Media is a universe of an infinite number of activities that are meant to entertain, educate, and help social media users in some or another way. As we discussed the concept of artificial intelligence, we hope that you must be aware of this term. However, for those who are not aware of this term, AI is that tool or weapon of technology that has allowed people a platform where activities are performed automatically.
Since we are talking of Artificial Intelligence, It won’t be a bad idea to explain this term with the help of an example. Social Media applications are perhaps among the best examples of all those tools that use Artificial Intelligence. You must have realized that once you check the content posted by a particular page, you would daily witness other related contents post by the same page or related page.
This is one of the things that have become possible just because of Artificial Intelligence. As an individual, we set our priorities. For at least a few days, we love watching or looking at content on social media platforms from selected pages. Because of artificial intelligence, you need not search for the same page again and again when you use your social media account.
So far we have only discussed points that show us how social media applications help individuals. But did you know that the Social Media applications or Social Networking Sites have a different significance for the corporate sector? This section of our article will explain to you why how social media applications help the corporate sector throughout the world.
Social Media For Corporates!
To begin with, the explanation, let us understand what does corporate world means for the consumers. If you go on asking people about the corporate world, they would usually mention companies that are selling products or services to the customers. It does not matter whether the consumer is an individual or a company itself. We do have B2B and B2C business transactions taking place these days.
For companies, there is always a particular category of customers they want to target. If a company manufacturing eatables, clothes, etc., the customers would be individuals who are interested in these products. Whereas for the companies who manufacture electronic products, heavy machinery, etc., for 0them customers would be other companies who would use this product.
In both of these cases, the competition is at its peak. Whoever the customer is, he would want the best quality of product at an affordable rate. This is what competition stands for. Every company wants to sell the best quality of product with a profit. But to keep itself above 0from the competitors, every company must invest in certain marketing activities to promote the product or service to get a competitive advantage over others.
This is where Social Media applications play their part. Since companies need a platform to promote their products to a large audience at once, Social Media applications come out as the best platforms. Ust like individuals, the coporate sector has the complete freedom to create and use its social media account in any way.
Here are some of the reasons why companies prefer to promote their products and services on these social media applications.
Targetting The Right Audience
As mentioned above, every company has its own target audience. Social Media applications offer a platform to all companies to create campaigns that target a particular set of audiences. Targetting the correct category of customers is important for every company. Hence by using applications like Facebook and Instagram, companies have an option to target whomever they want at affordable rates.
No company runs in the long term if it has a limited number of customers. The mantra of a company’s success lies in the number of customers it has. For that purpose. Social Media applications allow companies to reach out to millions of potential customers for this purpose.
Tracking The Progress
The next major thing for a company is to track its progress. With these applications, companies can easily track their progress. Since the company has already created a campaign and is reaching out to potential customers, these social media applications can tell companies as to what number of people are interested in the product and might result in sales.
It is very important for every business entity to create an effective communication channel with the customers. If a customer feels that the company is responsive and replies to his queries on time, he will create a positive image of the company and would pass on a good word of mouth. Social Media applications allow companies to communicate with millions of customers all at once.
These were some of the major areas where social media applications help companies. For a company, it is not important to produce a good quality of products, it is also important to create an effective relationship with its customers for a long period of time. With these applications, if the marketing strategies are used correctly. Companies can create a good image in front of the customers thereby improving their brand value. Since social media applications enjoy millions of users daily, they offer a global consumer market to all companies.