There are several strategies you can use to grow your content and reach your target audience and brand.
In the fast-paced digital world, attention is paramount, and you need to cross borders to get your content right.
An effective way to do this is to create an interactive post content experience. 70% of marketers say that interactive content is effective in attracting visitors / buyers, and 88% of marketers say they can successfully differentiate their brand.
Tools such as mortgage and car loan calculators are examples of frequently used interactive content, along with online quizzes and ratings.
The idea starts with a computer and a quick survey. Today, brands offer deeper experiences that take you on a personalized journey, including interactive info graphics and interactive videos.
Why is it worth adding interactive content?
Start a two-way conversation with the audience
Static content is great. It has long been the mainstay of digital content and can provide a lot of value.
However, interactive content is better.
Static content allows you to talk in one direction and notify your customers. Interactive content, on the other hand, learns more about customers and brings value to both parties.
Surveys, surveys, and quizzes are ways to listen to your customers. The data that can be collected is important for continuous optimization, which can provide a compelling user experience for users.
Increase leads and conversions
According to a survey by the Cinema8, 87% of marketers say that interactive post content attracts attention and drives people to invest in your brand.
If users spend time filling out reviews, worksheets, or other branded articles, they are more likely to provide contact information such as name, email address, and organization.
For example, you may have done some online evaluation in the past and you may be prompted to enter details to get results.
If so, you will receive a report by entering your contact information, and the company will add you to their database, which will be a valuable exchange for both of you. Similar results can be obtained in contests, surveys and tests.
By interacting with your customers and initiating two-way dialogues, you can identify the challenges they face and tailor your products to their needs. Data metrics also help you better certify leads and create a seamless customer experience.
Make your brand stand out to reduce noise
Publishing content to billions of websites is not enough. Interactive content helps infiltrate noise.
When it comes to interacting with customers, quizzes and surveys are just the tip of the iceberg.
Take it one step further to make your brand stand out. For example, try gamed content. It has been shown to work better and increase engagement. Alternatively, use the finishing strip during recording. They encourage people to provide this additional information for a complete online service experience.
Interactive videos allow you to add product pages and cart buttons directly to your product videos. These are just a few of the different forms of interactive content.
As we’ve seen, putting interactive content on your site is especially useful if you already have good SEO and heavy web traffic. But did you know you can create and share interactive content elsewhere?
Interactive Content Types and Examples
Check out these examples of successful interactive content created by Cinema8 and uploaded as native ads to Hearst sites like Cinema8. One of the reasons these experiences have been so successful is because web features like Cinema8 are reaching millions of people every month. Building such a large audience is extremely difficult, and this native advertising method allows brands to extend their reach beyond the reach of their own audience.