In this article, we’ll discuss some basic concepts related to digital marketing. We’ll also cover some of the tools used to execute these activities.
What Is Digital Marketing?
Digital marketing is the process of creating and distributing content to attract customers via various digital platforms.
Types of Digital Marketing Activities
We’ve broken down digital marketing into four main categories: Search Engine Optimisation (SEO), Social Media Marketing, Email Marketing, and Content Marketing. Each of these areas is covered below.
Search engine optimization (SEO) is the practice of increasing the visibility of websites within search engines like Google and Bing.
Social Media Marketing
Social media marketing is a type of internet marketing that involves leveraging web 2.0 properties like Facebook, Twitter, LinkedIn, YouTube, and others to drive traffic to your site.
Email marketing is another form of direct communication between businesses and consumers. Typically, email messages contain information regarding promotions, sales, events, and special offers.
Content marketing is essentially the same as traditional advertising except that instead of reaching out to consumers directly, marketers create content that speaks to audiences indirectly.
Tools Used To Execute These Activities
Each of the above-mentioned activities requires different tools to be successful. Here are some of the tools commonly used to execute these activities:
Keyword Research Tool
Keywords are important when it comes to SEO because they help you find what people are searching for on search engines. A keyword research tool can help you identify keywords that will help with SEO.
A website builder allows you to build a website from scratch or use pre-built templates. Some popular website builders include Wix, Squarespace and WordPress.
Analytics software helps you track how visitors interact with your website. You can then make changes based on the data collected by the analytics software.
Landing Page Creator
Landing pages allow you to capture leads more effectively. They’re often used in conjunction with other forms of online marketing such as SEO and social media marketing.
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