Every year brings new digital marketing updates and strategies. And 2021 is no different. So if you want to ace your marketing game this year, make sure you’re very familiar with the hacks below!
- Produce Timeless Content
Content creation isn’t easy. You have to put a lot of thought, effort, and time into creating content that will withstand the test of time. Coming up with an idea, validating it with facts and figures, and finally putting it in words, pictures or videos is key to creating timeless content that will generate leads and boost conversion rates for years.
- Host a Giveaway
One of the best growth hacks small and growing businesses use is hosting giveaways and contests. Giveaways compel the visitor to enter the competition by giving their information and following the rules. The risk of not entering the contest before it ends will compel the visitor to give it a shot.
- Incorporate PPC
PPC is pay-per-click advertising which is a digital marketing technique that instantly boosts the value of your website and helps your brand gain instant recognition by boosting your website rank on the search engine organically. You spend a bit of money every time someone clicks your ad, and in return, you get worthwhile data that allows you to improve customer experience and reach potential customers fast.
- Repurpose Content
Creating content takes a lot of time and effort, so much so that wasting it on a specific audience doesn’t make sense. So why not repurpose it and share it with a broader audience? Re-use content in different forms, and update it for different audiences. Squeeze out every ounce of value from the content you spent hours working on.
- Create Landing Pages
Your website should be easy to understand and navigate. Make sure that every element, section or webpage your website includes, has a purpose. What do you want the visitor to do when they visit a specific page or section? Does that page or section highlight the important call to action to fulfill that purpose or not? Make sure that every landing page on the website should have a purpose.
- Engage On Social Platforms
Social media is key to a successful digital future for businesses in today’s time. Everyone has at least one social media account. Find out which platform your customers use the most and engage with them through posts, stories, live videos, polls, and more. Keeping up an active social media persona lands you extra bonus points. The more you engage on social media, the more people talk and share about your brand.
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- Do Keyword Research
The key to knowing what your target audience wants lies in research. Do keyword research to know what products your audience is interested in and what they want? Once you know which keywords are popular amongst your target audience, curate your website and social media content to resonate accordingly.
- Employ Video Marketing
Video marketing is becoming increasingly popular day by day. Facebook, Instagram, TikTok are a few popular platforms that market video content effectively. People want quick and digestible content and videos are the perfect way of delivering exactly that. a 2-minute video can explain the product and its features in a much captivating and interactive way than a block of text would.
Wrapping It Up
Digital marketing is a huge umbrella that covers data-driven techniques which require an insane amount of consistency to work. Understand how these hacks work, practice them, put them to good use, and sign yourself up for a successful future.
