London undoubtedly is a city of dreams. Many individuals dream of running a successful business in this megacity. However, the current digital age has tempted a fair amount of people to own a digital marketing agency in London. Above all, who doesn’t like being their boss?
So how can one start their own marketing agency in a big city like London? Let’s find out.
1. Find Your Niche
Unquestionably, you can fulfill your aim of becoming a well-known digital marketing agency in London. However, for that, you will have to find the particular niche of your expertise.
This way, you can determine why your agency is unique, further enabling you to stand out among the competitors. Moreover, a fixed niche will help you stay focused and attain your goals in a small amount of time.
Given that, there is a wide range of niches that you can consider specializing in. Since most of the marketing agencies offer services for various forms of media, including digital, print, TV, and radio, you can make your agency specialize in the following niches:
- Pay-per-click (PPC) advertising
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Website Strategy
- Website maintenance
- Event marketing
- Web design
- Content marketing
- Affiliate marketing
- Email marketing
- Guest blogging
2. Identify Your Target Audience
Once you have decided the niche for your agency, the next step is to identify the market you will be targeting. Definitely, you can take a great deal of work in the initial period. But, do ask yourself if the work you are doing is benefitting your target audience or not.
For example, there are uncountable agencies offering SEO services in London. So the thing that will help you stand out is your transparency and clarity. Hence, the more clear your goals sound, the greater the chances of successfully targeting your audience.
Furthermore, another important thing to consider here is where your target audience is located. Like, you must determine if you will offer SEO services in London only or you intend on grabbing large-scale international projects.
3. Establish a Business Plan
Establishing a business plan is an integral step to step up a digital marketing agency in London successfully. Your business plan should consist of:
- The goals of your digital marketing agency
- Financial forecast and cash flow
- Projections for the activity your business will be carrying out
- Revenue streams to be used
- Who your target audience will be and how your business will reach them
4. Lookout for Clients
Every digital marketing agency in London runs with one primary goal, finding ample clients. However, you must know that finding as many clients as possible is not significant. But, the real deal in digital marketing is to retain clients by providing more than satisfactory services.
With that being said, you must also understand when you should let go of a client.
So how can you find clients for your digital marketing agency? Following are a few ways to do so:
- Build networks on different platforms
- Offer free trials to your potential clients
- Create a strong portfolio
- Ask for referrals
- Choose an ideal location for your office
- Use a coworking space or virtual space if you intend on working remotely
- Choose the pricing format that suits your agency’s work best
- Make sure all of your agency’s work is client-focused
- Make your work pitch creatively
- Stay updated with the industry
5. Promote your Business
The promotion of your digital marketing agency is another significant thing. Since there are many digital marketing agencies in London, you will have to be super creative and inventive while promoting your agency.
Here are the main ways to promote your marketing agency:
- A well-designed website
- Social media platforms
- Paper-based promotional material
6. Hire Skilled Staff
Initially, you will possibly have to carry out all the required tasks regarding your marketing agency. However, once your agency starts earning well, you can consider hiring staff.
Furthermore, you must also ensure all of your staff is highly skilled. For example, your SEO optimizer should be nothing less than an expert if you want to provide the best SEO services in London.
Moreover, make sure you don’t hire employees for your agency in the early days. The reason is, your marketing agency will likely be taking on short-term projects. This way, your employees will be stuck even when you don’t have projects at hand, which will break your business eventually.