Defining the technical plan this first area of the tournament marketing strategic plan defines and develops the technical aspects of event production. In the area of event production, I include everything from the necessary infrastructure, deadlines, permits, suppliers, new features and innovations (as a result of evaluation and analysis of past tournaments), mandatory technical requirements of the PPC regulations, or improvement of other production elements that add value to our tournament and ultimately differentiate us from our competitors, in this case other Apple event organizers who, like us, are seeking sponsorship (each
It is important to develop this project
First, because it highlights other areas such as:
Without the marketing plan, we cannot know if we are meeting mandatory standards, we cannot innovate or look for improvements or new locations, we cannot set an initial budget (which will affect the area of the marketing plan that refers to both the financial and business plan and the budget).
Although there is an initial feeling that this is purely a production element, it is difficult to work on it if this first area is not defined.
Let’s continue with the previous example,
The business plan and budget plan will suffer because we will not be able to identify advertising support, metrics, locations for a commercial village, locations for LED advertising, this means that the business plan cannot be developed effectively to attract potential sponsors for implementation.
This plan is completed when it is fully developed (but not closed to potential changes) and the rest of the team developing the various plans has a very detailed plan of the entire facility, improvements to be implemented, number of spaces, 스포츠중계 coverage, infrastructure, etc. In short, there is no room for improvisation in any production.
Defining the business plan and budget In light of the strategic plan for each tournament, key areas were developed for each tournament:
Defining the technical plan this first area of the strategic marketing plan for the tournament defines and develops aspects related to the technical aspects of event production. In the context of event production, I include everything related to necessary infrastructure, deadlines, permits, suppliers, innovations, and novelties (as a result of evaluation and analysis of previous events).
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