Video marketing takes many forms. One of the newest formats is 360 video, and as technology advances, it will become even easier for SMBs to embrace it.
What customer doesn’t want to see a product or company before visiting and buying? With this virtual video technology, you can offer your customers the best when you are around.
For example, the image above is a 2D version of a 3D photo.
Tips for Using Panoramic Video in Your Next Marketing Campaign
Here’s a quick rundown of the technology and practical video marketing tips for using widescreen video.
What is 360 degree video?
360-degree videos capture views in all directions simultaneously with an omni-directional camera or multiple cameras. When you’re ready to play, the viewer has complete control of which direction they want to look (as described above).
360-degree video can be created as 2D (monoscope) or 3D, also called 360 video VR, or as a virtual reality video. You can see an example of a widescreen movie here on Google Arts and Culture.
The Killarney Hotels video information (below) shows how panoramic video provides potential guests with an immersive experience as if they were in a hotel.
360 video can be used in any industry that wants to offer its customers a rich experience, be it in a restaurant showcasing the interior or in an industrial B2B company offering a technical preview of a complex product.
360 degree video benefits
Video 360 provides a perfect view, unlike static 2D images which can be cropped and edited to get the view you want. For 360 or VR video, the viewer can choose what they want to see. This sense of control, coupled with the film’s integrity, increases confidence in potential people.
It gives you an advantage over the competition.
Most companies use photos or standard 2D movies. 360 video is still in the lead, so early adopters automatically gain a competitive edge.
In the 360-degree video marketing experiment with Think with Google, we found that 360-degree videos have a higher click-through rate. It also encourages viewers to share, subscribe to, and watch other videos faster than regular videos.
Reverse side of 360 degree video
The price of a 360 degree movie, like most other things, varies greatly depending on your needs.
Production of 360 VR, a specialized manufacturing company, could start at thousands of dollars and keep growing.
If you are a DIY and a bit of a nerd, you can use the 360 video maker tools available.
Or if you’re somewhere in between, there are options.
Google Street View videos or Virtual Tours are available from Google trained and certified photographers. They seem to start at around $ 350. You can search for certified virtual photographers here.
You can also search Fiverr and other independent virtual video maker sites. Just make sure you understand exactly what you need so you can work out the exact details of the work.
So you can see that virtual 360 video is a bit more laborious than sending a new email or tweet. But for a small company, it’s an advantage. You can make decisions, implement and test faster than large companies.
The infographic suggests four ways your business can use widescreen videos to extend your existing video marketing campaigns. That should give you food for thought!