Recording a podcasts is fun and a lot of people are doing it already. Plus, it’s the trend these days. One of the reasons why this form of content has attained incredible popularity is because the presenters can talk about any topic whether it be about an IT support company, politics, or sports. So, if you too have decided to become a professional podcaster, you must now focus your efforts on promoting it. After all, you would want more people to listen to it. But how can you do that? Well, here are some marketing tips that you can consider:
#1. Partner with Other Podcasts
This is one of the simplest and most cost-effective ways to market your podcast. All you have to do is reach out to different podcasts and try to collaborate. This will help you get your product some fresh ears. The chief marketing officer of Recorded Future, Tom Wentworth said that his team in its Click Here Podcasts is always looking for partners in the podcast promotion department.
Wentworth firmly believes that cross-promoting each other’s podcasts are an effective way to reach more people. Plus, this will save you from spending too much on marketing. If and when you decide to try this tip, do keep in mind to contact those podcasts that have a similar-sized audience as yours. This is because they are the ones who are more likely to respond.
#2. Create an SEO Strategy
If you have shared your podcast on a platform like Google Podcasts or Apple Podcasts, not a lot of listeners will be able to discover the content. So, what should you do? One thing you can do is transform your podcast into text. This will not only help you in SEO but will also allow you to discover a more diverse audience. You should consider creating a landing page that should have a transcript of the podcast. However, when you do that, make sure to use SEO’s best practices like relevant links, keywords, and subheads. You should also include metadata. This will help your podcast rank better on Google.
#3. Take Advantage of YouTube
Don’t ignore YouTube! If you want your podcast to reach more people, you should consider converting your podcast into a YouTube video. But how to do that? Don’t fret! All you need to do is convert the MP3 format of your podcast into MP4. And then, add a branded image that will appear for the duration of the video. Also, don’t forget to add the show notes. People would like to read them. You should also add the links to your website and other social channels in the description. Uploading on YouTube will help increase SEO as you can incorporate keywords in descriptions as well as video titles. This will help listeners find your podcast more easily.
#4. Repurpose the Content of Your Podcast
One mistake most podcasters make is that they don’t repurpose the content. You shouldn’t do that. You can repurpose the content on social media and other places. This will only help you promote your podcast. There are many ways that you can use to repurpose your podcast content. Here are a few of them:
- Add a blog post with every episode of your podcast
- Create graphics from your podcast
- Introduce infographics
- Create YouTube videos from your podcast
It is advised to create small audio clips from your podcast and a video to it before you release the episode. This will certainly attract the attention of the audience and they will become eager to listen to the content. You can also post interesting quotes from the podcast that you are yet to release.
#5. Pinterest as the Landing Page of Your Podcast
Pinterest is more than just a platform where you can find online recipes and inspirational quotes. You can consider it as a powerful search engine that is equipped with robust ad capability. Therefore, it is advised not to ignore the importance of Pinterest. Also, another way you can get the attention of the audience is to try to do something new and different. Doing so can also help the algorithm get some traction.
Podcast has quickly become one of the most popular forms of content. In fact, according to Statista, the total number of podcast listeners will surpass 160 million by 2023. As the popularity of this medium continues to soar, podcasters should try to make efforts to optimize their podcast strategies so that they can reach a wider audience. You can consider all the aforementioned tips to market your podcast for better listener adoption.