if you asked a marketer what he would do to increase sales, one common answer you would get is- implement an influencer marketing strategy. According to a leading study conducted in 2018, almost 80% of the marketers surveyed said influencer marketing was a high ROI and effective medium to boost sales as compared to other marketing mediums. In fact, the study estimates that influencer marketing gives brands up to 11 times higher returns on investment than other marketing platforms. This implied form of marketing, where brands hire influencers having a high engagement rate and a loyal following, is set to…